Over the last few years weve seen boon to bust in the e-commerce marketplace. If IT executives were asked three or four years ago in the middle of the bubble hype in what direction e-commerce would be heading, a lot of executives felt they had to make e-commerce bets just because there were some very rosy projections out there. Now, its clear e-commerce, like anything else, has to provide bottom-line added value to the business.

Bruce W. Arbonies is vice president in the eBusiness Development Group at Prudential Financial. His responsibilities include coordinating life, property/ casualty, and long-term care insurance content and functionality on the companys Web site (www.prudential.com) and Prudential Financials client sites.

Arbonies joined Prudential in 1977 and has worked in the agency sales channel, supporting sales illustrations and field technology, including the companys innovative LaunchPad program, which equipped all of Prudentials insurance agents with laptop computers and business software.