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More Important: SEMCI Or Selling?

While agencies have been crying for single-entry carrier interface for two decades or so, some in our industry think other needs are perhaps more pressing.

Specifically, there are those who feel that while SEMCI will be a help, there is a real need for technology that will improve the sales process and aid in customer retention. These individuals think software developers should emphasize products that will boost sales first, then address the efficiency question (SEMCI) later.

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