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Benchmarking Is A Tool But Not A ‘Bible’ For Agents

Those who have gone through the exercise of measuring their agency’s performance against their peers say it is never too early for a principal to use benchmarking tools to understand how successful their firm really is, and as a basis to plot future goals and strategies. However, they warn, benchmarking should not be the sole driver used by agency leaders to pilot the firm toward its overall goals.

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