HNI Sees 'Risk Clarity' As An Opportunity
In this hard market, independent agents must view the risk appetiteof some insurance carriers as a paradox. Risks that were embracedfor years by a carrier at reasonable rates and terms, with fewquestions asked, are now being abandoned regardless of whether theclient has had any significant losses.
Despite such difficulties, at one agency in New Berlin, Wis.,the concept of risk is viewed as a challenge to be managed, notshied away from, with insurance being only one component toconsider. With its trademarked “Risk Clarity Formula,” MikeNatalizio, president of HNI Risk Services Inc., says his agency“embraces risk” and sees great possibilities in loss control.
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