Timing Is Everything In E-Commerce

There should be little doubt that the Internet is starting to play a major role in the way insurers transact business. Over the last 10 years, the Internet has grown significantly faster than all other distribution channels, and this growth is accelerating.

Overall, the life and property-casualty insurance markets have grown at almost 5 percent per year. However, insurance distribution via the Internet is growing by over 22 percent annually.

This growth is evident in the estimated 27 million consumers who have shopped online for auto insurance over the last two years. Of those consumers, more than 21 million were researching and requesting quotes.

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