Listening To Your CustomersMight Help Improve Web Presence
Todays competitive marketplace demands that financial services companies communicate more effectively with their customers, both intermediaries and consumers, and provide information that is accessible for their personal and professional needs.

Over the past decade, companies have turned to the Internet to distribute critical customer information. Customers now expect the ability to conduct business online and the Internet is increasingly relied upon for two-way communication. In response, companies have begun placing a stronger emphasis on enhancing their Web presence and service offerings.

Yet many companies are developing their online brand in a vacuum, building a site and making large investments based on what they “think” the customer wants. The “if we build it they will come” attitude is extremely risky in an environment where customers and producers alike have endless choices and IT investments are more closely scrutinized than ever.