Enhance Web Site Value, Carriers ToldInsurance company Web sites get thousands of consumer hits a day, but the challenge is "figuring out how to cost effectively turn those interactions into value enhancements from the consumer and the company perspective," according to Ted Devine, a principal of the New York-based management consulting firm McKinsey & Company.
The insurers most likely to gain a competitive advantage are those that use technology methodically to more effectively deliver their business model, he suggested.
Mr. Devine said that as little as 1 percent of customers chose to purchase their insurance through the Internet.
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