Hard Market Spills Over Into Personal LinesSales

Growing an agencys business in the rough-and-tumble personallines market is never easy, but in the current hard market, justkeeping customers on board is a challenge as insurance companiestighten their underwriting rules and restrict capacity.

In personal lines, agents say, the market can be very toughindeed, depending upon the claims climate, unique exposures andregulatory woes in a particular state. Homeowners coverage isdifficult in areas where mold or weather claims have become anissue. In auto, soaring claims and heavy-handed regulation incertain states have sparked an exodus of capacity.

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