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Creative Agents Travel Avenues Of Growth

As difficult as it is for agencies to grow in personal lines in this hard market, there are some methods that can generate expansion if the producer knows how to develop their connections.

Steven Germundson, a consultant with Optis Partners, LLC, headquartered in Chicago, points out that agents should not treat personal lines as a commodity because they will not beat many of the direct writers on price. Instead, they should concentrate on the service angle and focus on an upscale book of business.

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