Creative Agents Travel Avenues Of Growth

As difficult as it is for agencies to grow in personal lines in this hard market, there are some methods that can generate expansion if the producer knows how to develop their connections.

Steven Germundson, a consultant with Optis Partners, LLC, headquartered in Chicago, points out that agents should not treat personal lines as a commodity because they will not beat many of the direct writers on price. Instead, they should concentrate on the service angle and focus on an upscale book of business.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including, and
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.