Web Can Make, Break Agencies

For a while there, some people were insisting that independent agents were going the way of the milkman. One of the “certainties” of the “New Age” of insurance was that a lot more coverage would be placed directly via the Internet, with agents the obvious and inevitable losers in this zero-sum game.

As we sort through the wreckage of the dot.com craze, it’s clear that while people might be eager to buy books via the Web, insurance is another story. It isn’t easy shopping for insurance online, and it certainly isn’t fun. And it’s a lot more important to get the proper insurance coverage than the latest bestseller for those lazy days on the beach.

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