Agents Seek Right Formula For Successful WebSales
Despite the early promise of the Internet as a driver ofinsurance sales, many agents have been less than satisfied withtheir Web “partner.” The reason, say observers, has as much to dowith the average producer's understanding of technology as thesometimes mind-numbing complexity of insurance for many consumersdoing transactions online.
To the great relief of independent agents, the Web is not closeto replacing human contact in the insurance transaction. Consumersapparently are still more comfortable talking to an agent who canexplain an insurance program to them, rather than purchasinginsurance over the Internet on their own.
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