Agents Offer Web Wish List To Carriers

The Internet has precipitated a major shift from batch to real-time processing for independent agents. There are many positives emerging from this trend, as well as some real problems.

We need to incorporate technologies to eliminate the requirement that the agent re-key data into each company system. Incorporation of the ACORD XML standards, use of the IVANS Transformation Station, and other integration devices and approaches are all key strategies in tackling this problem.

In this column, however, I want to address additional recommendations that agents have made regarding insurance company Web-site processing that can yield important incremental benefits.

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