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Agent/Broker Sales Tips:

Capitalizing On Technology

An investment in technology should not be a headache for an agency or brokerage, but an opportunity to improve productivity and make the agencys sale culture more efficient. Some ideas offered by our sources:

The Internet, while not producing the raw sales numbers many had expected, can still be a great complementary support service for producers and clients alike. Gary Savelli, president of Internet operations at West Insurance Agency in San Francisco, suggests getting your agency listed on Web search engines to help generate more leads.

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