Point Well-Taken On Sponsor ‘Abuse’

To The Editor:

I am going to make Ara Trembly’s “Technology Enabled” column of March 18 (“Sponsor Abuse Can Ruin a Conference,” page 18) required reading for all of my clients (present and future).

This is a message I preach over and over again to my vendor clients relative to the “opportunities” they are given to speak at conferences–whether sponsoring or not. My message to them is that if their plan is to present a commercial, they would do themselves a better service by not showing up at all. Better to have no presence than a negative one.

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