Agent Tech Success Hinges On Culture
As an agency owner, you must be the driver of agency culture and philosophy on the use of technology in your business.

This is a key role for the agencys management. All employees need to know that the agency will be looking at technology strategically in the future–to see how it can be used to enhance the agencys image and competitive position. Oversight of technology direction, planning and implementation is a critical agency management function.

Please note we are not saying that an agency owner must be conversant with all the intricacies of a particular software application to know how it fits into the agencys overall plan and how the agency will specifically benefit from it.

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