IIABA Picks A Boss For Branding Effort

NU Online News Service, Nov. 20, 1:54 p.m. EST?The Independent Insurance Agents & Brokers of America said today that Larry Acord, a marketing and sales executive, has been hired to run their Trusted Choice branding and marketing effort.

Robert A. Rusbuldt, chief executive for Alexandria, Va.-based IIABA, said Mr. Acord would serve as vice president in charge of the program.

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