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CRM Software Evolving For All Users

Customer relationship management software solutions for today’s insurance industry are evolving into comprehensive suites that wrap around both transaction systems and business processes with embedded analytics, thus benefiting all parties involved in the business of insurance.

CRM suites for the insurance industry need to create a unified view of the customer across all interactions within the enterprise. These new CRM suites benefit customers with improved service and distribution options, and give agents the ability to compete and add value by customizing their service to individual client needs.

Additionally, these comprehensive systems benefit insurance carriers by improving business processes and, most importantly, by allowing carriers to leverage transactional data into business intelligence.

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