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Tech Keys Open New Doors For Agents

Even in this hardening insurance market, the extended economic downturn and stiff global competition from full-service financial services conglomerates will not permit the insurance industry to operate under its traditional, policy-based model.

Instead, the historically conservative insurance industry must follow suit with other financial service institutions to better meet the needs of its customers through personalization, timely offerings and heightened service, or risk losing them to the competition.

This will be possible through independent insurance producers who, with the use of customer relationship management tools, hold the key to converting single-line policyholders into enriched, multiproduct customer relationships.

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