IIABA Declares Ad Campaign Successful

NU Online News Service, Aug. 14, 3:34 p.m. EST?A pilot ad campaign in Washington and Kentucky is helping raise the profile of independent insurance agents and brokers, a trade organization said yesterday.

The Alexandria, Va.-based Independent Insurance Agents and Brokers of America announced that its "Trusted Choice" television spots that debuted in the two markets last spring had a "significant impact on consumer awareness" of the new brand developed by the IIABA and its company partners, according to research conducted before and after the ad campaign.

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