Policy Price Tag Is Placement Key: Agents

NU Online News Service, July 24, 3:45 p.m. EST?Independent insurance agents' main focus, when they place personal lines business, is on a company's ability to offer competitively priced products, a survey has found.

The research was conducted by the Progressive group, Mayfield Village, Ohio, which recorded responses from more than 1,500 agents across the country who responded to an online survey posted at Progressive's Web site, www.ForAgentsOnly.com. The FAO survey queried agents about the characteristics of the companies they represent.

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