Sagent,Tele Atlas Join For Geocoding

NU Online News Service May 6, 4:25 p.m. EST?Sagent, a provider of enterprise business intelligence solutions, and Tele Atlas North America, today announced an alliance to deliver joint geographic coding solutions.

The companies said they will integrate Menlo Park, Calif.-based Tele Atlas' U.S. map data into Mountain View, Calif.-based Sagent's Centrus product line, and develop joint sales and marketing programs in support of the partnership.

Tele Atlas' digital map data enhances the geocoding results and demographic information that are essential for business analysis in the insurance, retail, telecommunications, direct marketing and location-based services industries, the companies said.

"Data completeness, positional accuracy and reliability are critical for many of our customers' businesses," said John Siegman, vice president for Centrus sales at Sagent. "Our partnership with Tele Atlas North America will allow us to provide the most accurate and complete digital map data available to our customers."

Sagent and Tele Atlas technical groups are collaborating to optimize Sagent's geocoding performance with Tele Atlas maps to provide Sagent customers with the most positionally accurate geocoding in the industry, the companies asserted. Robust geocoding, they explained, "is more than just high match rates; customers demand that geocoding results reflect ground-truth." With the combined product, "users will obtain geocoding results that come within meters of the actual address location."

Such results will benefit industries where this level of accuracy is critical, including insurance and risk analysis, the companies said.

Sagent said it provides a complete software platform for business intelligence, enabling companies to reduce operational costs, increase profitability, and improve customer relationships.

Tele Atlas North America is a wholly owned subsidiary of Tele Atlas NV, a digital mapping firm, the companies said.

More information about obtaining Tele Atlas data packaged in Sagent software is available at the Web site, sales@na.teleatlas.com.

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Sagent,Tele Atlas Join For Geocoding

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