Agencies Look To Keep Clients Satisfied

Independent agents seeking to build a stronger bridge between their agencies and their customers found some guidance from service experts during the recent Independent Insurance Agents of America annual convention.

The Honolulu convention program included a series of continuing education seminars, geared toward improving the relationship between customers and their agents. The programs blended with the Alexandria, Va.-based agent associations introduction of its national branding program, "Trusted Choice," which will be geared toward educating consumers about the unique services and advantages that independent agents provide to clients.

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