Studies Conflict On Future Of Web Sales
Two recent surveys on insurer technology use have found that while the Web has a bright future in boosting the industry's operational efficiency, the prospects for Internet sales and distribution are not at all clear.
In a recent survey by Greenwich, Conn.-based IVANS, 75 percent of insurance companies polled said they regard their Web sites as sales vehicles for insurance. "We take that to mean everything from new customer acquisition and applications, to referrals, to agents," explained Clare DeNicola, vice president of sales for IVANS.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
