Keeping Clients Not Easy After A Merger
Its human nature to resist change. Thats why in the eyes of some clients, your agency will never be the same after being acquired by or merging with another firm.
The way clients see it, once that other outfit becomes part of the picture, those special qualities that first attracted them to your agency can 
vanish–along with their loyalty. When it comes to human emotions, perception can overpower reality.
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