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Job Satisfaction Seen As Key In Serving Clients

Independent agents say they understand the importance of customer service, but few say they understand how to deliver it.

Seventy-eight percent of agents agree that an agency’s success depends upon providing excellent customer service, according to a recent survey by the Independent Insurance Agents of America, headquartered in Alexandria, Va. In that same survey, however, only 23 percent said they felt that they were actually reaching this critical goal.

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