Business Needs Drive Agent Tech Buys
When it comes to buying and updatingcomputer systems for an independent agency, there are plenty ofpitfalls to be avoided, but according to networking and systemsexperts, the biggest might be failing to consider the way theagency does business and how technology can play a part inthat.
“Whos got the best technology doesnt mean diddly,” according toEli Dabich, Jr., president of Synergy 2000 Inc. of Pasadena, Calif.Usually, he explained, an agent's decisions on purchasingtechnology products and services are made on an emotional basisrather than on the merits.
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