Business Needs Drive Agent Tech Buys

When it comes to buying and updating computer systems for an independent agency, there are plenty of pitfalls to be avoided, but according to networking and systems experts, the biggest might be failing to consider the way the agency does business and how technology can play a part in that.

“Whos got the best technology doesnt mean diddly,” according to Eli Dabich, Jr., president of Synergy 2000 Inc. of Pasadena, Calif. Usually, he explained, an agent’s decisions on purchasing technology products and services are made on an emotional basis rather than on the merits.

“Agency principals usually dont know that much about the detail of the day-to-day operations and where the bottlenecks are and what the strengths and weaknesses are,” asserted Mr. Dabich, whose company does systems integration for insurance and financial services firms.

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