Banks Urged To Sell Bundled Employee Benefits

Businesses with fewer than 100 employees can generate millionsin revenue for a bank willing to pursue the market for bundledemployee benefits, one leading insurer contends.

There was almost a 20 percentage point increase in the number ofsmall employers with group medical plans between 1994 and 2000,from 52 percent to 71 percent, according to the Life InsuranceMarketing and Research Association in Windsor, Conn., noted WilliamLeary, senior vice president at American General Financial Group inHouston.

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