Banks Urged To Sell Bundled Employee Benefits
Businesses with fewer than 100 employees can generate millions in revenue for a bank willing to pursue the market for bundled employee benefits, one leading insurer contends.
There was almost a 20 percentage point increase in the number of small employers with group medical plans between 1994 and 2000, from 52 percent to 71 percent, according to the Life Insurance Marketing and Research Association in Windsor, Conn., noted William Leary, senior vice president at American General Financial Group in Houston.
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