Carriers, Agents From MarsShould Prospect On Venus

Ask any group of agents to describe the ideal small commercial insurance buyer. Tough to pin down, isnt it? In all likelihood, however, they can readily agree on who is not an ideal buyer.

For example, most agents (and for that matter, carriers, too) would agree that so-called "Price Switchers"–those basing the insurance purchase/renewal decision exclusively on the (lowest) price–are not part of the ideal.

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