Insurance Web Sites Trail CompetitionIn Banking, Securities, New Study Finds
When it comes to attracting customers in the online marketplace, the insurance industry is getting its butt kicked by banks and other marketers of insurance products, according to the "2001 eInsurance Study" from management consultant Booz Allen & Hamilton.
"Despite explosive growth in traffic, many insurance Internet sites fail to measure up to competing bank and brokerage sites," said New York-based Booz Allen. "Insurers need to recognize this and deal with it at a faster pace," added Gil Irwin, vice president and head of the e-business insurance practice at the firm.
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