Insurer Web Sites Face Language Barriers

We live in a multicultural and multilingual world, and even in the United States it is not uncommon for us to see things in more than one language.

Today, an insurers constituencies (brokers, salespeople, partners and–most importantly–customers) prefer being reached in their native languages. For companies in any industry, whether multinational or local, addressing customers in their language is a matter of courtesy, as well as competitive advantage. Extending that commitment to one of the most crucial customer interfaces–a company’s Web site–is a key step in building a unified global brand, boosting buyer satisfaction and increasing sales.

Translation–the knee-jerk answer to the Web globalization question–is just the tip of the iceberg. Translation is a commodity, and is readily accessible at a simple per-word price.

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