PRIMA Reorganizes Staff, Targets Education

A rededication to its mission statement has prompted the Public Risk Management Association to reorganize its staff, focusing more on education for members, said Jim Hirt, PRIMA's interim executive director.

The Arlington, Va.-based organization outsourced its media department as of July 1, replacing three PRIMA employees with "five dedicated employees" of Banatt Communications in Glendale, Ariz.

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