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Auto Insurers Boost AlternativeDistribution Channels

More insurers are using alternative distribution channels, attempting to raise the odds of winning new customers, according to a recent report by Chicago-based Cochran, Caronia Securities, LLC.

The report–”Distribution: The Next Battleground”–found that the market share of non-traditional distribution channels in the auto insurance market increased from 10 percent in 1997 to 17 percent in 1999.

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