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I’ve covered the various “classes” of company names in this industry-nonsense words (see June), names that begin with “Ins,” and so on. I began to realize at one point that there was a subtle form of name rating going on in my head every time I heard a new company name. So I tried to add a little math and quantify how I think of the nomenclature of technology companies in this business. If you go through this list and come up with a positive number for your company, you’ve probably got a pretty good name. If you end up with a negative number, well…

Start with 50 points just for bothering to do this.

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