Several years ago I attended an industry conference where a number of workshops detailed how to use and manage various technologies. A senior-level IT executive spoke on the use of social media by businesses, and he pointed out that he blocked employees access to websites such as Facebook and Twitter...
Consumers interact with the insurance industry in five ways, according to a report from Agency Revolution. In Insurance Marketing Brief the Ultimate Shortcut to Growth, CEO Michael Jans identifies these interactions as
Bill Clinton's 1992 presidential campaign to unseat then-current president George H. W. Bush used the rallying cry of, It's the economy, stupid. Although meant as a focus for the campaign staff, the public became aware of the phrase and has paraphrased it hundreds of times for all sorts of causes.
We know from the essence of Moore's Law that technology advancement will continue to astound us for the foreseeable future. The general understanding that every 18 months the power of computing will double while the cost is cut in half has resulted in an onslaught of new devices, new capabilities...
Drip, drip, drip. Effective marketing techniques are similar to water tortureboth are repetitive yet irregular, and eventually the recipient responds to your call to action (CTA).
