For every email marketing campaign, accomplish two goals: get your target to open the email, and get them to respond to your call to action. Its a linear process and if you dont succeed with the first, the second doesnt really matter.

When asked what makes a great hockey player, hockey legend Wayne Gretzky said, Good players skate to where the puck is; great players skate to where the puck is going to be. The same sage advice could be given about great business marketing strategies.

I was never a member of the debate team, never ran for a political office, and have never argued a case in court. Im not a lawyer, nor do I play one on TVbut I do understand that all of these activities reflect selling.

A Progressive Insurance study on agency websites shows that only 77% of respondents host a website--and only 1 in 6 are optimized for mobile. Can some sales persuasion get more agents to adopt?

In the past 10 years we have reached new heights in social medias creativity and interaction. And now, thanks to hugely popular crowdsourcing sites, collaborative interaction toward shared success will move social media forward.

Every once in a while I find this columns deadline looming and I begin to panic because I havent been able to find a solid topic about which to write. This is one of those times.

Every once in a while I find this columns deadline looming and I begin to panic because I havent been able to find a solid topic about which to write. This is one of those times.

Like many of you, Im a small shop; my consulting business is just me and some people with complementary skill sets who help me out on occasion. Out of necessity and a slim budget, I do a lot of the tactical work myself, such as creating graphics, videos, copy as...