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Insurance agencies and carriers using chatbots powered by Natural Language Processing (NLP) have an advantage.

Around half of U.S. adults say mascots make it easier to relate to insurance ads, while celebrity spokespeople hold less sway.

Review the steps need to 'consumerize' the insurance customer experience for better direct-to-policyholder engagement.

Outside of filing a claim, 32% of policyholders don't hear from their insurance company on an annual basis.

These trends from Comperemedia are anticipated to shake up P&C marketing in 2022.

The "Verint Customer Experience Index" suggests insurers ask and answer seven key business questions to remain competitive.

From data management to IoT devices, these new ways of working will power insurers into the future.

Insurers should include data and content management in any process-improvement initiative.