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Today's most successful insurance sales strategies share these four characteristics.

SmartAsset's review of its lead gen service found the best advisors at closing new clients followed the same steps.

Making existing relationships stick is a lot easier than establishing new relationships.

A strong digital strategy enables insurance agents to improve prospecting, customer service and more.

Insurance brands need to have a rich understanding of how millennials think and behave to successfully market to them.

Need to troubleshoot your problems when forming business relationships? Try a mirror.

Until the appropriate cultural foundation is laid down, no amount of tactical or process-driven solutions will ever make a sustainable difference.

How do you sell insurance to someone who doesn't buy and think like you?