{
"author": {
"name": "Kevin Trokey",
"webUrl": "/author/profile/kevin-trokey/",
"description": "",
"imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
"estimate": 19,
"social": [],
"articles": [
{
"uri": "/2019/05/23/the-darwin-awards-of-the-insurance-industry-414-155896/",
"title": "The 2019 Darwin Awards of the insurance industry",
"byline": "Kevin Trokey",
"kicker": "News",
"prettyDate": "May 23, 2019",
"timeToRead": "4 minute",
"image": {
"uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2019/04/BSL_16_03_0318_11_img001-1.jpg",
"width": "200",
"height": "245"
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/news/",
"sectionName": "News"
}
],
"summary": "While one end of our industry pool is being chlorinated, the other is proving to be a fertile sea birthing effective, helpful advisors.",
"body": null
},
{
"uri": "/2019/04/17/stop-selling-and-start-helping-your-prospects-to-buy-414-153187/",
"title": "Stop selling and start helping your insurance prospects to buy",
"byline": "Kevin Trokey",
"kicker": "Commentary",
"prettyDate": "April 17, 2019",
"timeToRead": "4 minute",
"image": {
"uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2019/04/Insurance-Sales-Expertise_iStock.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/commentary/",
"sectionName": "Commentary"
}
],
"summary": "Today's buyers go through the same basic journey. They all start online.",
"body": null
},
{
"uri": "/2019/03/18/you-only-work-on-referrals-really-414-151460/",
"title": "More effective insurance sales: You only work on referrals? Really",
"byline": "Kevin Trokey",
"kicker": "Commentary",
"prettyDate": "March 18, 2019",
"timeToRead": "4 minute",
"image": {
"uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2019/03/WaitingforOpportunity.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/commentary/",
"sectionName": "Commentary"
}
],
"summary": "Often, producers will, with seeming pride, tell me 'Oh, I only work on referrals.' In theory, this is a terrific idea. In execution, it's tragic.",
"body": null
},
{
"uri": "/2019/01/16/its-time-to-double-up-on-your-number-of-renewals-414-146128/",
"title": "Insurance brokers: It's time to double up on your number of renewals",
"byline": "Kevin Trokey",
"kicker": "Best Practices",
"prettyDate": "January 16, 2019",
"timeToRead": "5 minute",
"image": {
"uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2019/01/insurance-renewal-calendar-shutterstock.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "How many brokers are conducting a mid-year stewardship meeting where the purpose is to renew the relationship with the client?",
"body": null
},
{
"uri": "/2018/12/17/you-aint-got-no-alibi-your-pipelines-ugly-414-144083/",
"title": "Successful producers make prospecting a top priority in Q4",
"byline": "Kevin Trokey",
"kicker": "Best Practices",
"prettyDate": "December 17, 2018",
"timeToRead": "4 minute",
"image": {
"uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2018/12/businessman-sales-call-shutterstock76833298.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "Yeah, fourth quarter is busy, I get that, but prospecting is about the last thing a producer should ignore.",
"body": null
},
{
"uri": "/2018/08/17/when-an-ownership-mentality-hurts-you-414-134658/",
"title": "When an insurance agency ownership mentality hurts you",
"byline": "Kevin Trokey",
"kicker": "Commentary",
"prettyDate": "August 17, 2018",
"timeToRead": "4 minute",
"image": {
"uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2018/08/Leader-agency-owner-shutterstock.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/commentary/",
"sectionName": "Commentary"
}
],
"summary": "For some, ownership is a 'free pass' that allows them to not be accountable to anyone and therefore to not have to perform.",
"body": null
},
{
"uri": "/2018/07/23/sales-lessons-from-your-much-younger-self-414-132742/",
"title": "Sales lessons from your (much) younger self",
"byline": "Kevin Trokey",
"kicker": "Commentary",
"prettyDate": "July 23, 2018",
"timeToRead": "4 minute",
"image": {
"uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2018/07/girl-working-on-laptop-shutterstock.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/commentary/",
"sectionName": "Commentary"
}
],
"summary": "If you can find a little of your leftover inner child, it can make this responsibility thing a whole lot more fun.",
"body": null
},
{
"uri": "/2018/04/24/7-cultural-issues-that-drive-sales-success-414-126/",
"title": "7 cultural issues that drive insurance sales success",
"byline": " Kevin Trokey ",
"kicker": "Analysis",
"prettyDate": "April 24, 2018",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2018/04/success-businessman-jumping-hurdle-bigstock.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/analysis/",
"sectionName": "Analysis"
}
],
"summary": "Until the appropriate cultural foundation is laid down, no amount of tactical or process-driven solutions will ever make a sustainable difference.",
"body": null
},
{
"uri": "/2018/04/24/7-cultural-issues-that-drive-sales-success-414-126022/",
"title": "7 cultural issues that drive insurance sales success",
"byline": "Kevin Trokey",
"kicker": "Analysis",
"prettyDate": "April 24, 2018",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2018/04/success-businessman-jumping-hurdle-bigstock.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/analysis/",
"sectionName": "Analysis"
}
],
"summary": "Until the appropriate cultural foundation is laid down, no amount of tactical or process-driven solutions will ever make a sustainable difference.",
"body": null
},
{
"uri": "/2018/03/13/5-quick-tasks-brokers-should-do-every-week/",
"title": "5 quick tasks insurance agents & brokers should do every week",
"byline": " Kevin Trokey ",
"kicker": "Best Practices",
"prettyDate": "March 13, 2018",
"timeToRead": "3 minute",
"image": {
"uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2018/03/action-plan-shutterstock.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/kevin-trokey/",
"name": "Kevin Trokey"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "I know we are always looking for new ideas, yet most of the time, we haven't put the most basic ideas into practice.",
"body": null
}
]
}
}
