Insights for the Insurance Professional
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Some 17% of respondents to an American Century survey said they acquired business of at least $1 million in part because of social media.
Has anyone bothered to ask millennials what they think are the best ways to reach them? Not really . . . until now.
The purchasing habits of millennials are difficult to figure out, and as the largest generation in the U.S., your insurance business’ future depends on your...
Insurance agents have undoubtedly moved past boom boxes, so why do many approach insurance marketing like they did in the 1980s?
For California Casualty, achieving the goal of customer engagement was realized by combining the business intelligence of J.D. Power with the flexibility of the Guidewire...
With P&C rates remaining low and competition fierce among independent agents, every possible edge must be exploited in helping your agency remain successful.
The median 25-to-34-year-old has less to spend, and is less interested in spending it on a car.
If you don’t want anyone to know something about you, don’t post it on social media.
Here’s a step-by-step action plan for becoming an independent insurance broker.
Stand out among competition and achieve growth and success through strategic recruiting, perpetuation, technology, marketing and sales programs.
Be careful what you post on Facebook. It could be used against you in the future.
People don’t like to be sold, but they love to buy. Your job is to teach how your product or service makes your customer’s life...
Insurance companies and other large businesses can become easy targets for juries who subscribe to the “deep pocket” theory.
It's time for the insurance industry to recognize that being big and agile is essential in today’s rapidly changing world of converging technology innovations including...
Millennials want more specific career advice and are looking for opportunities. And the best way to reach them is through social media. But how?
More financial and insurance service professionals are turning to social media to promote their practices to prospective clients.
People post an astonishing amount of information on social media every minute, making it a prime source of information for claims.
Don't fall behind: Carriers’ appetites for more data—for better underwriting and risk selection—and desire to drive down costs are fueling a move toward becoming more...
Instagram isn't just for highly visual brands, like restaurants and shops. Plenty of financial services firms have found this to be a valuable branding tool.
Problems experienced by internet users across the Eastern U.S. appear to have eased, with most sites back online after web-hosting services were invaded by hackers.
Waves of DDoS attacks shut down swatches of the internet on Friday, prompting the need for the insurance industry to issue standard cyber liability coverage forms.