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Around 4.9 billion people are using social media in 2023, according to Forbes, with that number expected to grow to approximately 5.85 billion users by 2027. Most of these users are utilizing multiple platforms – six to seven a month, on average – which makes social media an even more imperative part of any marketing campaign.
Social media can be a hindrance to an insurance professional or agency, however, if steps aren't taken to carefully curate and proofread content. Even simple issues like spelling and grammar can impact the way you and your agency are viewed.
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Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
