[gallery size="full" ids="241497,241498,241499,241500,241501,241502,241503"]
Insurance marketing has taken many forms over the years, but as more and more commerce moves online, agents and brokers have to constantly work to keep up with digital trends if they want to increase their visibility to potential customers.
The prominence of smart phones has made social media one of the biggest marketing tools in the world, with an estimated 4.9 billion people accessing social media globally as of 2023, according to DemandSage. The most popular social platform is Facebook with 2.9 billion monthly users, followed by Whatsapp (2.7 billion), YouTube (2.68 billion), Instagram (2.5 billion), WeChat (1.67 billion) and TikTok (1.67 billion).
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
