A new study from the National Association of Professional Insurance Agents (PIA) has found that small-business owners strongly prefer independent insurance agents when it comes to making their insurance selections, but that those agents must continuously demonstrate their value as informed advisors and offer digital benefits.
The trends impacting insurance and reinsurance companies are typically aligned, but sometimes the trends push and pull in an opposing (but complementary) way.
The average agent has limited time and marketing resources to develop a lead-generating website. Turns out, they may not even be worth the effort anyway.
The insurance business can be a funny thing. While it has provided fulfilling careers for thousands of people, so very few of them sought it out as a vocation. Even many of the industry's most successful players will tell you that selling insurance wasn't their first choice for a career,...