Insurance agents needlessly make life more complicated when they create websites for their agencies. Perhaps they should obey a few of the rules for kindergarten students, and make their websites more effective.
Insurance agents often needlessly make life more complicated when they create websites for their agencies. Here are a few ways to make your website more effective.
Agents need to offer a customer-focused wrapper, 24/7 access to all products, policies, premiums, payment information, access to documents, claim forms, and customer care call centers.
The average agent has limited time and marketing resources to develop a lead-generating website. Turns out, they may not even be worth the effort anyway.
DebugScreen: mobile
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"articles": [
{
"uri": "/2018/02/20/questions-plague-insurance-agency-contingent-agreements/",
"title": "Questions plague insurance agency contingent agreements",
"byline": "Jim Holm",
"kicker": "Commentary",
"prettyDate": "February 20, 2018",
"timeToRead": "6 minute",
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"summary": "Is the awarding of contingent dollars always sound, and does it deliver the right results?",
"body": null
},
{
"uri": "/2017/12/11/why-agency-aggregation-must-continue-to-evolve/",
"title": "Why agency aggregation must continue to evolve",
"byline": "Jim Holm",
"kicker": "Commentary",
"prettyDate": "December 11, 2017",
"timeToRead": "6 minute",
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"summary": "Today, many billions of dollars of written premium are generated through agency aggregations.",
"body": null
},
{
"uri": "/2016/02/01/agents-need-to-take-care-when-using-internet-content/",
"title": "Agents need to take care when using Internet content",
"byline": "Jim Holm",
"kicker": "Commentary",
"prettyDate": "February 01, 2016",
"timeToRead": "6 minute",
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"summary": "Everything you publish creates a reasonable expectation with your customer.",
"body": null
},
{
"uri": "/2015/10/13/framing-the-discussion-around-gun-insurance/",
"title": "Framing the discussion around gun insurance",
"byline": " Jim Holm ",
"kicker": "Commentary",
"prettyDate": "October 13, 2015",
"timeToRead": "6 minute",
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"kickerNode": [
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"summary": "A proposed law requiring proof of insurance before purchasing a weapon could be a valuable opportunity for the insurance industry.",
"body": null
},
{
"uri": "/2015/10/01/rules-for-improving-your-agency-website/",
"title": "Rules for Improving Your Agency Website",
"byline": "Jim Holm",
"kicker": "",
"prettyDate": "October 01, 2015",
"timeToRead": "3 minute",
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"authors": [
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"kickerNode": [],
"summary": "Insurance agents needlessly make life more complicated when they create websites for their agencies. Perhaps they should obey a few of the rules for kindergarten students, and make their websites more effective.",
"body": null
},
{
"uri": "/2015/09/14/4-simple-rules-to-improve-your-insurance-agency-website/",
"title": "4 simple rules to improve your insurance agency website",
"byline": "Jim Holm",
"kicker": "Commentary",
"prettyDate": "September 14, 2015",
"timeToRead": "6 minute",
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"authors": [
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"summary": "Insurance agents often needlessly make life more complicated when they create websites for their agencies. Here are a few ways to make your website more effective.",
"body": null
},
{
"uri": "/2015/04/13/digital-insurance-stores-are-opening-in-your-neighborhood-a-memo-to-agents/",
"title": "Digital insurance stores are opening in your neighborhood: A memo to agents",
"byline": "Jim Holm",
"kicker": "Commentary",
"prettyDate": "April 13, 2015",
"timeToRead": "7 minute",
"image": {
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"authors": [
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"summary": "Agents need to offer a customer-focused wrapper, 24/7 access to all products, policies, premiums, payment information, access to documents, claim forms, and customer care call centers.",
"body": null
},
{
"uri": "/2014/10/31/are-reduced-commissions-the-wave-of-the-future/",
"title": "Are reduced commissions the wave of the future?",
"byline": "Jim Holm",
"kicker": "News",
"prettyDate": "October 31, 2014",
"timeToRead": "13 minute",
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"summary": "Is our industry on the verge of killing the independent agency goose-that-lays-the-golden-egg?",
"body": null
},
{
"uri": "/2014/10/31/are-reduced-commissions-the-wave-of-the-future/",
"title": "Are reduced commissions the wave of the future?",
"byline": " Jim Holm ",
"kicker": "News",
"prettyDate": "October 31, 2014",
"timeToRead": "12 minute",
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"summary": "Is our industry on the verge of killing the independent agency goose-that-lays-the-golden-egg?",
"body": null
},
{
"uri": "/2014/10/15/the-great-website-swindle-are-agency-portals-really-worth-the-investment/",
"title": "The great website 'swindle': Are agency portals really worth the investment?",
"byline": "Jim Holm",
"kicker": "News",
"prettyDate": "October 15, 2014",
"timeToRead": "11 minute",
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"summary": "The average agent has limited time and marketing resources to develop a lead-generating website. Turns out, they may not even be worth the effort anyway.",
"body": null
}
]
}
}
