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For every email marketing campaign, accomplish two goals: get your target to open the email, and get them to respond to your call to action. Its a linear process and if you dont succeed with the first, the second doesnt really matter.

For every email marketing campaign, accomplish two goals: get your target to open the email, and get them to respond to your call to action. Its a linear process and if you dont succeed with the first, the second doesnt really matter.

In ancient Egypt, people installed shrines in their homes with statues of their favorite gods and goddesses to watch over their property. Today, they have Carrie Reynolds, the Insurance Goddess.

Continuing the conversation started last year with the publication of Shop Talk, CastleBay Consulting announces the creation of the Shop Talk Community, a thought-leadership series for the insurance industry.

Continuing the conversation started last year with the publication of Shop Talk, CastleBay Consulting announces the creation of the Shop Talk Community, a thought-leadership series for the insurance industry.

Hurricane Sandy is a storm with little precedent on the East Coast and is likely to trigger a significant volume of commercial-property claims, according to officials at insurance broker Willis North America.

Hurricane Sandy is a storm with little precedent on the East Coast and is likely to trigger a significant volume of commercial-property claims, according to officials at insurance broker Willis North America.

Instead of keeping employees in the dark about how the Workers Compensation system functions for fear of encouraging more fraudulent claims, organizations would likely be better off proactively enlisting their people in their cost-control efforts.