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In the last two years, the No. 1 strategic investment across the insurance industry has been in improving customer engagement. Why so much emphasis?

The claims process is traditionally hard, complex and tedious.

The big issue today for motivated producers is how to market themselves so they will be viewed by prospects as the insurance agent of choice.

Here's why today's tech-savvy, forward-thinking insurance businesses have little choice but to incorporate texting.

Technology has transformed the way businesses serve their customers, and insurance is no exception.

How will new technologies that influence consumer behavior affect the insurance industry?

While homeowners likely understand the basics of their insurance policy, you might be suprised by their incorrect, and potentially costly, assumptions about coverage.

Applied Systems breaks down implementation practices in the agency management system, business intelligence, insurer connectivity, the cloud and mobile applications