(Bloomberg) – Google parent Alphabet Inc. plans tostart a ride-sharing service with Fiat Chrysler Automobiles NA'sminivans as part of a reorganization of the tech company'sautomotive unit, people familiar with the matter said.

Google will deploy a semi-autonomous version of the ChryslerPacifica minivan that it's developing with the Italian-Americancarmaker for the new service as early as the end of 2017, said thepeople, who asked not to be identified as the matter is private.Alphabet and Fiat Chrysler declined to comment on theirplans.

New Alphabet holding company called Waymo

The U.S. tech company separated its autonomous vehicle projectinto a new Alphabet holding company called Waymo and said the "nextstep will be to let people use our vehicles to do everyday thingslike run errands, commute to work, or get safely home after a nighton the town."

John Krafcik, chief executive officer of Waymo, said the companyis adding new sensors to Chrysler vehicles now, but didn't commenton how program has evolved. "FCA has been a wonderful partner," headded at an event in San Francisco on Tuesday.

For the service, Google will need more than the 100 Pacificas itagreed to develop with Fiat Chrysler in May, the people said. Thecompanies announced plans that month to create about 100 prototypesbased on the Chrysler Pacifica hybrid-powered minivan for Google totest its self-driving technology.

Fully electric vehicle to be revealed 

Fiat Chrysler, the first major automaker to strike a deal withGoogle for self-driving vehicles, has favored cooperating with techgiants to navigate potentially profound changes in the autoindustry. The manufacturer will reveal a fully electric vehiclebased on the Pacifica at the CES electronics show in Las Vegas nextmonth as it pushes for a role in the car industry's shift towardbattery-powered models, people familiar with the matter said lastweek.

Krafcik, the former Hyundai executive tapped to lead Alphabet'scar unit last year, has repeatedly spoken publicly aboutthe company's willingness to partner with automakers. Butmany manufacturers have staved off Alphabet's overtures, wary ofits  software control. In recent months, a wave ofstaffers left the Alphabet car team, including its chieftechnician and several early engineers.

Fiat shares rose 0.8 percent in Milan trading to the highestclosing price since Jan. 5, valuing the company at 10.41 billioneuros ($11.1 billion).

Technology news website TheInformation reported earlier that Alphabet planned aself-driving ride service with Fiat.

Related: Fiat Chrysler to grow Google's test fleet withself-driving minivans