Have you ever seen a home run live? The excitement that fillsthe stadium is electric!

That same excitement comes alive too when a marketing campaigngoes viral. With today’s digital means, we can easily see whensomething goes viral, not just in the stats, but in the salestoo.

So, how do you hit a home run? We’re here today to let you in onour secrets to hit a home run in digital marketing by having aHIGHLY successful campaign.

Here’s what ya gotta do:

1. Practice.

2. Play.

3. Repeat.

It’s that simple. You’re thinking…”that’s it?” Yes. In it’s mostsimple form, digital marketing successes come from doing thesethree things, just like playing baseball.

Practice

A major league baseball player is not born overnight. These careersoften start in neighborhood leagues with tee ball. Only after yearsof playing school and community sports, are players even at a skilllevel to be considered for a major league team. Even then, mostplayers start out on farm teams.

The only way they progress and stand out in their sport is bypracticing. All of the skills learned from even back with tee ballapply and build upon each other. Tee ball, catch with dad in theback yard, hours of team practices, and more are all foundationsthat allow a player to be successful in baseball.

The same is true with digital marketing. You have to practiceand build the foundations in order to be successful. Has your brandbuilt the foundations to be successful?

Do you have the website in place to direct prospects to? Do youhave landing pages set up for your campaigns? Do you have a socialmedia presence and authority built up? Do you have proper brandingand marketing materials created?

It comes down to being prepared for handling new clients thatwalk in your door from a campaign. If you don’t have thefoundations in place, you may have a successful campaign, but notone that converts to sales.

You may do more damage than good by promoting a brand that isconfusing and flawed. You have to get your foundations in placefirst!

Play

Successful baseball players may hit many home runs in their career,but they also have hit many “average” hits, foul balls, or evenmissed good balls. The key is, that they are playing in the firstplace. You can’t hit a home run when you’re not even holding abat.

Digital marketing is the same way. Not every email campaign will go viral. Not every socialmedia campaign will make it out of the park, or go viral online.Not every display ad campaign will clear the bases. But, you haveto be doing something in order to have a chance at hitting a homerun with digital marketing.

And let’s not discount the value that all of these othercampaigns have even if they don’t “go viral.” Businesses learnvaluable intel on their audience, build rapport with customers, andbuild their brand with every digital marketing campaign theydo.

You can win baseball games without ever hitting a home run, solet’s not discount the value of any good “hit.” Success is made upactivities, that when put together as a whole, result in somethingmeasurable.

Repeat

Remember that thrill we got when we witnessed a home run? Rememberthat thrill when your email marketing campaign went gangbusters? Weknow that excitement too.

We’ve seen it happen. Now, remember what happened next? The gamekept going on. You see, one home run hit will not win a game. Youneed to get multiple successful people back to home plate to getenough points to win.

Digital marketing works a lot like baseball, as we’ve seen. Whenyou have a viral campaign, you have to keep going. Ride thatmomentum and learn from the success you just had in order to makehome runs in your digital marketing more common than before.

Ultimately, a home run or one GREAT marketing campaign will notmake or break you. That’s why we focus on multi-channel strategies,retargeting and long-term strategies in digital marketing.

We know that you have to have the foundations in place in orderto play at the level you need. Then, you can play to win in digitalmarketing and know how to hit home runs more often.

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