In this month’s podcast on the power of personal lines,Rick Gilman, executive director of the PersonalLines Growth Alliance and American Agent & Broker techcolumnist, talks to Jeff Bair, executive directorand strategic manager for Foremost Insurance.
|Known as the face of Foremost as the “InsuranceGuy” in a series of videos, Bair talks about Foremost’snew Social Media Suitcase, an online tool foragents providing a complete toolkit and content for gettinginvolved in social media. Recognizing the importance of socialmedia for sales and retention, Foremost included in the Suitcase atool that explains the usage of social media including casestudies, a step-by-step primer on how to begin, and regularlyupdated content that agents can select to blog, tweet or put ontheir Facebook page.
|To listen to the podcast, click below.
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