Noblr, a next-generation personal car insurance company, has announced its launch in Arizona. Self-proclaimed smart car insurance for smart drivers, Noblr rewards members for having good driving habits by giving highly accurate competitive rates.

Noblr is built on a reciprocal exchange model, that allows customers to act as members who help drive the company forward. Noblr uses drivers behaviors to calculate prices in real-time, and measures, among other things, time of driving, road choice, quality of driving, and miles driven. Until now, Noblr was only available in Texas and Ohio, but the company plans to launch to additional states in 2020 and into the future.